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Naturpolis Ltd
Nuottatie 6 A
93600 Kuusamo
Customer service:
040 860 8844 (Open 9–15)
info@naturpolis.fi

Ongoing Projects

Gateway to Kuusamo Lapland

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The main goals of the project are:

  1. To increase the degree of internationalisation in tourism and the number of international tourists in north-eastern Finland (Koillismaa).
  2. To develop air links and the accessibility of the tourist region through models of cooperation.
  3. To introduce new distribution channels into the tourist region and to create sales and marketing approaches with the help of e.g. digital solutions.
  4. To collect and disseminate information required to serve the customer base.
  5. To utilise the attractiveness of national parks in international tourism marketing.

As a result of the project, the degree of internationalisation in the Ruka-Kuusamo tourist region will rise to the same level with the other large tourist areas in Northern Finland. Working cooperation relationships will be established with Asia, and cultural marketing will be developed to bring a growing number of tourists into the region. New approaches will be created for the region as they are necessary to guarantee the quality of the service provided to a growing number of tourists and new cultures.

 The project period is 1 August 2016 – 30 April 2019, and the total budget is EUR 1 299 940. The contribution of the state and the European Regional Development Fund (ERDF) granted by the Council of Oulu Region is 70%, the share of the municipalities in the region is 12%, other public funding is 6% and corporate funding is 12%. The project is implemented in collaboration with the Ruka-Kuusamo Tourist Association, Parks & Wildlife Finland of Metsähallitus and the University of Oulu.

More information:

Project Manager

Tessa Suopanki

Flavours of Kuusamo Lapland

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Flavours of Kuusamo Lapland is a three-year tourism development project with six tourism enterprises from Kuusamo. The project aims to support the distinctive regional key products in which the region can specialise and stand out from other destinations. In addition, growth is sought after in terms of the facilitation of year-round tourism and selling tourist products and services suitable for the summer to new, relevant target groups while making sure that they are produced and marketed in the most appropriate ways possible.

This requires knowledge and competence concerning different target countries and cultures as well as the techniques with which the selected target groups can best be reached. Electronic sales channels will play an even more significant role in tourism sales in the future, so one must be involved in their development.

The project has three primary goals that support each other:

  1. Improving international competence, piloting new target areas and strengthening old ones
  2. Developing the year-round nature of activities, particularly by investing in special interest tourism
  3. Testing new marketing techniques and distribution/sales channels 

The project period is 6 June 2016 – 31 December 2018, and the total budget is EUR 686 464, of which the subsidy (EU + state) granted by the ELY Centre of North Ostrobothnia is EUR 514 848 and the share of private funding is EUR 171 616.

More information:

PROJECT MANAGER

Patricia Potrykus

Contact person responsible for project activities

PROGRAM MANAGER

Kirsi Kuosku
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