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Strengthening regional attractiveness through versatile project activities.
The main goals of the project are:
As a result of the project, the degree of internationalisation in the Ruka-Kuusamo tourist region will rise to the same level with the other large tourist areas in Northern Finland. Working cooperation relationships will be established with Asia, and cultural marketing will be developed to bring a growing number of tourists into the region. New approaches will be created for the region as they are necessary to guarantee the quality of the service provided to a growing number of tourists and new cultures.
The project period is 1 August 2016 – 30 April 2019, and the total budget is EUR 1 299 940. The contribution of the state and the European Regional Development Fund (ERDF) granted by the Council of Oulu Region is 70%, the share of the municipalities in the region is 12%, other public funding is 6% and corporate funding is 12%. The project is implemented in collaboration with the Ruka-Kuusamo Tourist Association, Parks & Wildlife Finland of Metsähallitus and the University of Oulu.
Flavours of Kuusamo Lapland is a three-year tourism development project with six tourism enterprises from Kuusamo. The project aims to support the distinctive regional key products in which the region can specialise and stand out from other destinations. In addition, growth is sought after in terms of the facilitation of year-round tourism and selling tourist products and services suitable for the summer to new, relevant target groups while making sure that they are produced and marketed in the most appropriate ways possible.
This requires knowledge and competence concerning different target countries and cultures as well as the techniques with which the selected target groups can best be reached. Electronic sales channels will play an even more significant role in tourism sales in the future, so one must be involved in their development.
The project has three primary goals that support each other:
The project period is 6 June 2016 – 31 December 2018, and the total budget is EUR 686 464, of which the subsidy (EU + state) granted by the ELY Centre of North Ostrobothnia is EUR 514 848 and the share of private funding is EUR 171 616.